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May 2025

The Persona Problem
How would you ensure you keep ambiguity at bay while bucketing your user personae?
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Guru Prasad
Das WIRTSCHAFTSWUNDER!
Here are a few important management / leadership lessons [das Wirtschaftswunder] can teach us…
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Guru Prasad
The Missing Market
Here’s a possible way out if you are looking to crack the missing market problem…
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Guru Prasad
The Jevons Paradox is REAL!
Given the Tech space today, its evolution thus far & how it may turn out going ahead, here's how the perspective of an environmentalist fits in…
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Guru Prasad
The Misery Index
Can the misery index really serve as an indicator towards commissioning & building new products? What preconditions does one ought to bear in mind...?
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Guru Prasad

April 2025

Fluidity in VUCA
Here's how you could handle the uncertainty induced by environmental factors...
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Guru Prasad
Decoding Cannibalization
If you are dealing with a product suite here’s how you ought to plan & factor in the after-effects of a possible cannibalization…
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Guru Prasad
Remarketing vs Retargeting
Which one amongst remarketing & retargeting is the most effective & which one should you choose? And why?
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Guru Prasad
The SKILL Equation [(1+n)^x]
Are your skills enough to take you over the line? Well, here’s what you may be missing…
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Guru Prasad

March 2025

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