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DAGMAR
Is there anything that distinguishes super successful marketing campaigns from the rest? How do they manage to get it right, time & again?
Jan 16
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Guru Prasad - The Product Web
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🎯 "The Product Web"
DAGMAR
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Battling the Oligopolies
Do oligopolies even augur well for the businesses who tend to take an active part in them? How is it all played?
Jan 9
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Guru Prasad - The Product Web
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🎯 "The Product Web"
Battling the Oligopolies
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RECAP 2024 - "A scoop of my best"
I wish all my readers a very happy new year & here's a scoop of the best of TPW over the year that just passed...
Jan 5
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Guru Prasad - The Product Web
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🎯 "The Product Web"
RECAP 2024 - "A scoop of my best"
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What is Perceptual Mapping?
What is perceptual mapping & does it add any extra value to an organization above & beyond the conventional uses?
Jan 2
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Guru Prasad - The Product Web
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What is Perceptual Mapping?
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December 2024
Are your teams REALLY healthy? - PART II
Given the metrics you tracked over the previous part & here’s what you ought to do in case any of them point to some pain…
Dec 26, 2024
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Guru Prasad - The Product Web
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🎯 "The Product Web"
Are your teams REALLY healthy? - PART II
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Are your teams REALLY healthy? – PART I
If you want to build high performing teams you’d better start off with your team’s health as a preliminary step & here are 13 metrics you should be…
Dec 19, 2024
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Guru Prasad - The Product Web
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🎯 "The Product Web"
Are your teams REALLY healthy? – PART I
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How to read your competitors like a book
How do you glean the right set of insights & read your competitors like it were to be a book?
Dec 12, 2024
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Guru Prasad - The Product Web
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How to read your competitors like a book
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Multi Touch Attribution (MTA)
Multi-touch attribution & its significance towards product management in general & product marketing in particular…
Dec 5, 2024
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Guru Prasad - The Product Web
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🎯 "The Product Web"
Multi Touch Attribution (MTA)
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November 2024
The Ansoff Matrix
Feeling stuck with a PnC of alternatives where every route looks great making it one hell of a job to pick? Here's something that could help...
Nov 28, 2024
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Guru Prasad - The Product Web
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🎯 "The Product Web"
The Ansoff Matrix
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5 PM questions that are good for life!
Here are 5 questions product managers habitually ask that could double-up & as survival skills & are good to carry over for life…
Nov 21, 2024
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Guru Prasad - The Product Web
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🎯 "The Product Web"
5 PM questions that are good for life!
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How do Great PMs ideate within Scope?
Here’s how you could “Ideate Within Scope” which also is one of the most sought-after skills for a product manager…
Nov 14, 2024
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Guru Prasad - The Product Web
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🎯 "The Product Web"
How do Great PMs ideate within Scope?
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The Fast Follower - Ver: 2.0
With many orgs. gunning for that “first mover advantage” the “fast followers” may still have things working for them…
Nov 7, 2024
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Guru Prasad - The Product Web
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🎯 "The Product Web"
The Fast Follower - Ver: 2.0
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