What’s so great about white papers? They’re thoughts that address a problem or showcase org. capability aren’t they? NO. They indeed are a bigger deal, as you’d find out here.
We are surrounded by SaaS products today & its evident how PLG has taken center-stage.
Given the various techniques marketing teams employ to build awareness where does "The White Paper" fit in?
Here's my follow-up thread that pits the white paper against the other marketing techniques popularly used by teams today & explores the concerns & roadblocks in its adaptation hindering it from becoming a default.
We are surrounded by SaaS products today & its evident how PLG has taken center-stage.
Given the various techniques marketing teams employ to build awareness where does "The White Paper" fit in?
Here's my follow-up thread that pits the white paper against the other marketing techniques popularly used by teams today & explores the concerns & roadblocks in its adaptation hindering it from becoming a default.
https://typefully.com/BgpInv/Qu3yYZw
#productmanagement #marketing #whitepaper