Ok, you are agreed over the importance of positioning given the previous edition. But, given the umpteen number of approaches there are to this, how do you go about finding out what works best?
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Are you "positioned" for the win? – PART II
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Ok, you are agreed over the importance of positioning given the previous edition. But, given the umpteen number of approaches there are to this, how do you go about finding out what works best?