RECAP 2024 - "A scoop of my best"
I wish all my readers a very happy new year & here's a scoop of the best of TPW over the year that just passed...
The year that went by ranks right up there for me in terms of achievements when it comes to both:
my current profession of mentoring product managers &
my writing - a passion that I revisited & reconnected with in the last 2 years
👑NOTE: Operating under the banner of TPW (The Product Web) I have spoken to as many as 500 product managers from across the world & the understanding, insight, eclectic experiences that I have had out of that is unparalleled, something that I have learnt a lot from & do cherish dearly.
“My Personal Pick of 2024”
Asking a writer to pick out one as a favorite amongst all those that they have written is perhaps similar to asking a mother to pick one of her favorite babies. But, the one article that I happened to publish in the last year & is still pretty close to my heart is, this one:
Back Story: I happen to talk to a few cofounders & business owners over my engagements at TPW (The Product Web) helping them largely with their BUSINESS GOALS & getting STRATEGY right for the first time, cutting down the TTM (Time To Market) helping them hit that zone of profitablity much sooner. Over one such engagement it occured to me how many cofounders are actually a victim of Atychiphobia. But, later on in the very same week when I interacted with a few other product managers from an entirely different geography, operating in a totally different domain I could identify & map out a few similar characteristics, which is what led to the research of the condition & the very term describing the phobia.
But, talking of the whole list of articles published, here’s a RECAP - A Scoop of the best of 2024:
1) INFLECTION POINTS
Inflection points
Am sure you might have heard / read / personally come across businesses that have changed direction over their strategy going from (x) earlier to (y) now & inflicting a massive change over their growth. Going from (x) to (y) may not have happened sans some path breaking analysis leading to seminal insight. And that’s why the term
2) STIMULATED TEST MARKETING
STM - Simulated Test Marketing
Let’s start with some STATs. The compilation here depicts the “percentage of the overall budget” allotted towards digital marketing across media agencies that are hired to market products on the behalf of the manufacturer / OEMs as of 2023 & that is a staggering 80%.
3) LONGITUDINAL QUALITATIVE RESEARCH
Longitudinal Qualitative Research (LQR)
Wishing all you readers a very HAPPY NEW YEAR, may you acquire all that power you need to turn 2024 into your best thus far!!
4) THE “WAR CHEST”
The War Chest!🎁
Get on the internet today and take a look at a LinkedIn job listing for a product role from a reasonably well-known organization. You are most likely to witness an exodus (200+) of applications under 2 hours of listing, at times that number is beaten well within an hour itself.
5) BLEMISHING EFFECT
Blemishing Effect
Imagine you are looking up a cozy apartment in your vicinity in the process of planning to accommodate friends & family who are visiting you.
ADDENDUM NOTE:
Also, a big thank you all for the personal notes, the e-mails, the reactions & interactions my posts have triggered. We may be miles apart, may not have met each other in person. But somewhere, somehow my posts have managed to resonate with you & we have come closer. And I’m eternally grateful for that.
Heart-felt wishes to all of you!